I promote credit cards for money and crash entrepreneurs into new tech industries. I am so surprised Amex won SxSW.
SxSW is a technology conference where entrepreneurs get mentored, promote new websites, host events, and party.
I’m more surprised by Amex winning than when my chem prof, Steven Zumdahl, discovered his pseudo worst student, me, got a #1 starting salary at a Fortune 100 chemical company. You see, it pays to pay attention to everyone and mentor students with your entire being. Even the students that you think are remedial and only got in because you played a varsity sport. I love Steven Zumdahl!!
Back on topic, Amex won SxSW.
It was honored at a half-dozen parties that it did not have control over. Amex tutorial parties were given during this Geek Spring Break and founders, musicians, and actors were mentored in FICO score preparation.
I guess I am just surprised that the three below marketing maneuvers worked so well at SxSW. Feel free to pattern replicate them. They are mine and open source:
- What A Super Model Can Teach a Harvard MBA About Credit
- American Express’ Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)
- My Stanford Engineering video shifts you to the right on the entrepreneur bell curve by learning and executing #LeadGen