The seventh annual AlwaysOn OnMedia 100 represents a bold list of the top emerging companies creating new business opportunities in the world of media, advertising, marketing, social commerce, branding, and public relations.
The AlwaysOn editorial team, along with partners at Cooley, Greycroft Partners, Flybridge Venture Capital, First Round Capital, Veronis Suhler Stevenson, DCA Partners, FirstMark Capital, Highland Capital Partners, KPMG, Bridge Bank, DeSilva+Phillips Investment Bank, General Catalyst Partners, Menlo Ventures, GSV Capital, and industry experts across the globe, dug deeply into the entrepreneurial community to find the top 100 private companies that are disrupting the digital media, social commerce, and advertising world with new products and services, while at the same time creating high-growth businesses that offer huge upside potential for investors.
Meaningful and Actionable
This year’s OnMedia 100 represents a shift that’s taking advantage of the trend toward both socialization and personalization. As the social media world matures, consumers are demanding a new type of advertising—one that brings the products and services they want to them. Legacy remnant advertising solutions and other broadly focused delivery mechanisms are giving way to extremely sophisticated solutions based on aggregating consumers’ desires and turning them into meaningful, actionable messages.
Analytics companies are experiencing a renaissance, as the start to specialize in teasing valuable information from the massive pool of data being provided by users to their social media profiles. Users are more than willing to divulge useful details about themselves in the context of their social media profiles, and these smart, savvy companies are using the data to help companies with products to sell find their customers.
This year’s list sees another uptick in the number of social commerce sites—destinations that couple people’s desire to discover products and services with their desire to share their discoveries with their friends and family. The concept of social commerce has been building, and this year’s top player have successfully created synergy around certain product types that respond well to the discovery metaphor. One of the most successful product paradigms to take advantage of this phenomenon is the fashion and luxury goods marketplace. Consumers are wild for new, innovative fashion products, and the social commerce medium is ideally suited to both designers and consumers.
Enhancing Social Discovery
This year’s OnMedia 100 companies, like their predecessors, were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. As the digital media startup community continues to evolve and change the way people market and sell their wares, it is likely to push outside the bounds of existing markets, creating new ideas and new companies with outstanding growth potential.
Congratulations to all the 2013 OnMedia 100 winners. These top venture capital-backed digital media and social commerce companies are deploying new ways to bring meaningful messages to consumers eager to discover the products and services they’re looking for. Creative analytics companies are harnessing the power of social media data to bring quality advertising to users. And consumers are finding new ways to share their discoveries with other like-minded people. The OnMedia 100 companies are once again leaping forward with new technology developments, transforming the digital media paradigm into a vital new distribution pathway for forward-thinking, technology-minded product developers and their consumers.
The winners of this competition will be honored at:
OnMedia 2013
Where Silicon Valley Meets Madison Avenue
March 18th – 19th, 2013
Convene (formerly Sentry Centers)
730 Third Avenue – Midtown East
New York City
Contact Shannon Calvin (shannon@aonetwork.com, 954.663.2086), Nikki Nemer (nikki@aonetwork.com, 858.220.9159), or Paul Hamadeh (paul@alwaysonventures.com, 415.269.3738) for details on how your company can participate.
For more information on group rates or to make reservations by phone, please contact the AlwaysOn Concierge, John Schwartz, at 310.721.9451 or by e-mail at john@aonetwork.com.
Now is the time to get on board. Whether you are looking for new investments, strategic partners, or clients in the digital media space, OnMedia NYC is the insider event you won’t want to miss. We hope to see you there!
The conference is only three weeks away—Register today.
Introducing the OnMedia 100:
Overall Winner
AppNexus
www.appnexus.com
Category: B2B: Advertising Networks
Headquarters: New York, NY
Co-Founder and CEO: Brian O’Kelley
Year Founded: 2007
Employees: ca. 400 worldwide
Investors Include: First Round Capital, Khosla Ventures, Marc Andreessen, Ron Conway, Ben Horowitz, Coriolis Ventures, Kodiak Venture Partners, Venrock, Microsoft, Tribeca Venture Partners, Technology Crossover Ventures
B2B: Advertising Analytics
Category Winner
Flurry
www.flurry.com
Headquarters: San Francisco, CA
President and CEO: Simon Khalalf
Year Founded: 2005
Employees: ca. 110
Investors Include: Draper Fisher Jurvetson, Draper Richards, Borealis Ventures, InterWest Partners, Union Square Ventures, First Round Capital, Menlo Ventures, Crosslink Capital
Baynote
www.baynote.com
San Jose, CA
Collective[i]
www.collective.com
New York, NY
Compass Labs
www.compasslabs.com
San Jose
Conductor
www.conductor.com
New York, NY
Covario
www.covario.com
San Diego, CA
The Echo System
www.theechosystem.com
New York, NY
InfiniGraph
www.infinigraph.com
Menlo Park, CA
Marin Software
www.marinsoftware.com
San Francisco, CA
Monetate
monetate.com
Philadelphia, PA
Quantcast
www.quantcast.com
San Francisco, CA
STELLAService
stellaservice.com
New York, NY
Visible Measures
www.visiblemeasures.com
Boston, MA
Webtrends
www.webtrends.com
Portland, OR
WideOrbit
www.wideorbit.com
San Francisco, CA
B2B: Advertising Networks
Category Winner
AppNexus
www.appnexus.com
Category: B2B: Advertising Networks
Headquarters: New York, NY
Co-Founder and CEO: Brian O’Kelley
Year Founded: 2007
Employees: ca. 400 worldwide
Investors Include: First Round Capital, Khosla Ventures, Marc Andreessen, Ron Conway, Ben Horowitz, Coriolis Ventures, Kodiak Venture Partners, Venrock, Microsoft, Tribeca Venture Partners, Technology Crossover Ventures
33Across
33across.com
New York, NY
Adap.tv
www.adap.tv
San Mateo, CA
Adconion Media Group
adconion.com
Santa Monica, CA
Adknowledge
www.adknowledge.com
Kansas City, MO
BlackArrow
www.blackarrow.tv
San Jose, CA
BlueKai
www.bluekai.com
Cupertino, CA
BrightRoll
www.brightroll.com
San Francisco, CA
Collective
www.collective.com
New York, NY
CPX Interactive
www.cpxinteractive.com
New York, NY
Criteo
www.criteo.com
Paris, France
DataXu
www.dataxu.com
Boston, MA
DOmedia
www.domedia.com
Columbus, OH
Dynamic Signal
www.dynamicsignal.com
San Bruno, CA
eXelate
exelate.com
New York, NY
Extreme Reach
www.extremereach.com
Needham Heights, MA
HubSpot
www.hubspot.com
Cambridge, MA
inPowered
www.inpwrd.com
San Francisco, CA
Integral Ad Science
integralads.com
New York, NY
JiWire
www.jiwire.com
San Francisco, CA
Media6Degrees
www.media6degrees.com
New York, NY
Medialets
www.medialets.com
New York, NY
MediaMath
www.mediamath.com
New York, NY
Moat
www.moat.com
New York, NY
OpenX
www.openx.org
Pasadena, CA
Rocket Fuel
www.rocketfuelinc.com
Redwood City, CA
Smaato
www.smaato.com
Redwood Shores, CA
SponsorPay
www.sponsorpay.com
New York, NY
Spruce Media
www.sprucemedia.com
San Francisco, CA
Tapad
www.tapad.com
New York, NY
Tremor Video
www.tremorvideo.com
New York, NY
Turn
www.turn.com
Redwood City, CA
Undertone
www.undertone.com
New York, NY
YuMe
www.yume.com
Redwood City, CA
B2B: Technology Enablers
Category Winner
Marketo
www.marketo.com
Headquarters: San Mateo, CA
President and CEO: Phil Fernandez
Year Founded: 2006
Employees: ca. 260
Investors Include: InterWest Partners, Storm Ventures, Mayfield Fund, Institutional Venture Partners, Battery Ventures
AddThis
www.addthis.com
McLean, VA
Aereo
aereo.com
Long Island City, NY
Datalogix
www.datalogix.com
Westminster, CO
Evidon
www.evidon.com
New York, NY
FanBridge
www.fanbridge.com
New York, NY
FreeWheel
www.freewheel.tv
San Mateo, CA
Get Satisfaction
getsatisfaction.com
San Francisco, CA
Kaltura
corp.kaltura.com
New York, NY
Kargo
www.kargo.com
New York, NY
Merchantry
merchantry.com
New York, NY
Sailthru
sailthru.com
New York, NY
ShareThis
sharethis.com
Mountain View, CA
Silverpop
www.silverpop.com
Atlanta, GA
Simulmedia
www.simulmedia.com
New York, NY
Spiceworks
www.spiceworks.com
Austin, TX
Square
squareup.com
San Francisco, CA
Touchstorm
touchstorm.com
New York, NY
Consumer Services: Community Platforms
Category Winner
Quirky
www.quirky.com
Headquarters: New York, NY
CEO: Ben Kaufman
Year Founded: 2009
Employees: ca. 35
Investors Include: Arizona Bay Technology Ventures, RRE Ventures, Village Ventures, Contour Venture Partners, Lowercase Capital, Norwest Venture Partners, Andreessen Horowitz
AdKeeper
www.adkeeper.com
New York, NY
DailyWorth
dailyworth.com
New York, NY
Foursquare
foursquare.com
New York, NY
MyCityWay
www.mycityway.com
New York, NY
MyLife.com
www.mylife.com
Los Angeles, CA
Pinterest
pinterest.com
Palo Alto, CA
Quora
www.quora.com
Palo Alto, CA
Shazam
www.shazam.com
London, U.K.
Tumblr
www.tumblr.com
New York, NY
Twitter
twitter.com
San Francisco, CA
Consumer Services: Online Content Publishers
Category Winner
Everyday Health
www.everydayhealth.com
Headquarters: New York, NY
Co-Founder and CEO: Benjamin Wolin
Year Founded: 2002
Employees: ca. 500
Investors Include: Foundation Capital, NeoCarta Ventures, Revolution, Rho Ventures, Scale Venture Partners, Technology Crossover Ventures, Village Ventures
BlogHer
blogher.com
Belmont, CA
BuzzFeed
www.buzzfeed.com
New York, NY
Complex Media
www.complexmediainc.com
New York, NY
Knewton
www.knewton.com
New York, NY
Martini Media
www.martinimediainc.com
San Francisco, CA
NewsCred
www.newscred.com
New York, NY
Consumer Services: Social Commerce
Category Winner
Uber
www.uber.com
Headquarters: San Francisco, CA
Co-Founder and CEO: Travis Kalanick
Year Founded: 1994
Employees: ca. 60
Investors Include: First Round Capital, Lowercase Capital, Founder Collective, Benchmark, Founder Collective, Menlo Ventures, Goldman Sachs, CrunchFund
500friends
www.500friends.com
San Francisco, CA
Beyond the Rack
www.beyondtherack.com
Montreal, Que., Canada
Birchbox
www.birchbox.com
New York, NY
Cartera Commerce
www.cartera.com
Lexington, MA
chloe + isabel
www.chloeandisabel.com
New York, NY
Etsy
www.etsy.com
Brooklyn, NY
Fab.com
fab.com
New York, NY
Kiip
kiip.me
San Francisco, CA
Moda Operandi
modaoperandi.com
New York, NY
One Kings Lane
www.onekingslane.com
San Francisco, CA
Poshmark
poshmark.com
San Francisco, CA
Rent The Runway
www.renttherunway.com
New York, NY
RichRelevence
richrelevance.com
San Francisco, CA
Shopify
www.shopify.com
Ottowa, Ont., Canada
The 2013 OnMedia Companies to Watch:
Aditive
www.aditive.com
San Francisco, CA
AdRoll
www.adroll.com
San Francisco, CA
Aggregate Knowledge
www.aggregateknowledge.com
San Mateo, CA
Bigcommerce
www.bigcommerce.com
Austin, TX
Blue Kangaroo
www.bluekangaroo.com
King of Prussia, PA
BUMP Network
www.bump-network.com
La Jolla, CA
Dailybreak
www.dailybreak.com
Boston, MA
Gradient X
gradientx.com
Santa Monica, CA
Janrain
janrain.com
Portland, OR
Joyus
www.joyus.com
San Francisco, CA
Life in Mobile
www.lifeinmobile.com
New York, NY
LongTail Video
www.longtailvideo.com
New York, NY
Lotame
www.lotame.com
New York, NY
Mediaocean
www.mediaocean.com
New York, NY
Message Bus
www.messagebus.com
Corte Madera, CA
Metamarkets
metamarkets.com
San Francisco, CA
Mojiva
www.mojiva.com
New York, NY
Networked Insights
www.networkedinsights.com
New York, NY
Nexage
www.nexage.com
Boston, MA
OneScreen
www.onescreen.com
Irvine, CA
Receptive
www.receptiveview.com
Los Angeles, CA
Semcasting
semcasting.com
Andover, MA
SHIFT
shift.com
Santa Monica, CA
SkyGrid
www.skygrid.com
Sunnyvale, CA
Social Flow
www.socialflow.com
New York, NY
sociomantic labs
www.sociomantic.com
Berlin, Germany
Taykey
www.taykey.com
New York, NY
The Trade Desk
www.thetradedesk.com
Ventura, CA
ttwick
www.ttwick.com
New York, NY
TubeMogul
www.tubemogul.com
Emeryville, CA
Videology
www.videologygroup.com
Baltimore, MD
Wanderful Media
www.wanderful.com
Los Gatos, CA
Wanelo
wanelo.com
San Francisco, CA
XTV
xtv-inc.com
Redwood City, CA
YourOffers
www.youroffers.com
Beverly Hills, CA
Zadspace
www.zadspace.com
Norwalk, CT
The winners of this competition will be honored at:
OnMedia 2013
Where Silicon Valley Meets Madison Avenue
March 18th – 19th, 2013
Convene (formerly Sentry Centers)
730 Third Avenue – Midtown East
New York City
Contact Shannon Calvin (shannon@aonetwork.com, 954.663.2086), Nikki Nemer (nikki@aonetwork.com, 858.220.9159), or Paul Hamadeh (paul@alwaysonventures.com, 415.269.3738) for details on how your company can participate.
For more information on group rates or to make reservations by phone, please contact the AlwaysOn Concierge, John Schwartz, at 310.721.9451 or by e-mail at john@aonetwork.com.
Now is the time to get on board. Whether you are looking for new investments, strategic partners, or clients in the digital media space, OnMedia NYC is the insider event you won’t want to miss. We hope to see you there!
The conference is only three weeks away—Register today.
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