Email Nurture ROI Calculator
Estimate what an always-on email nurture program is worth. Enter your list size, cadence, and engagement rates to see monthly revenue, annual revenue, and revenue per subscriber.
Your numbers
Results
Monthly revenue
$1,600
32 orders per month
Annual revenue
$22,707
Includes monthly list growth
Revenue per subscriber
$0.16
Per month, across the whole list
Our Pick
Klaviyo
Run always-on flows that send this revenue on autopilot, with the engagement reporting to back these numbers up.
How this is calculated
- Orders per month = list size x sends x open rate x click rate x conversion rate.
- Monthly revenue = orders per month x average order value.
- Annual revenue sums twelve months while growing the list by your monthly growth rate.
- Revenue per subscriber = monthly revenue / list size.
The benchmark ranges above reflect commonly reported email engagement figures from providers like Klaviyoand Mailchimp. Your deliverability, list hygiene, and offer move these numbers more than any single input, so treat the output as a directional estimate.
Frequently asked questions
What open and click rates are realistic?
Across B2B and ecommerce, open rates of 30 to 45 percent and click rates around 2 to 10 percent of opens are common once you have a warm, permission-based list. Cold or purchased lists run far lower.
Does this include broadcast campaigns or just automation?
It models any recurring send volume you enter. An always-on nurture program is usually a mix of lifecycle automations and a steady newsletter cadence.
Why does annual revenue exceed twelve times monthly?
Because the model grows your list each month. Turn list growth to zero and annual revenue is exactly twelve times the monthly figure.