Marketing Calculators
Calculators for always-on marketing. Each one shows the formulas it runs and links the benchmarks behind the numbers, and you can use every one without signing up.
Marketing ROI Calculator (CAC and LTV)
Work out your customer acquisition cost, lifetime value, and LTV:CAC ratio, then see how they stack up against B2B benchmarks.
Content Compounding Calculator
Project the organic traffic a consistent publishing cadence builds over time, and compare it to a stop-start campaign approach.
Email Nurture ROI Calculator
Estimate the monthly and annual revenue an always-on email nurture program produces from your list size and engagement rates.
ROAS Calculator (Return on Ad Spend)
Turn ad spend and revenue into ROAS, ROI, and the break-even ROAS you need to stop losing money on ads.
Conversion Rate Calculator
Turn visitors and conversions into a conversion rate, and measure the lift when you compare it to a baseline.
Media Math Calculator (CPM, CPC, CPA)
Enter spend, impressions, clicks, and conversions to get CPM, CPC, CTR, CPA, and conversion rate in one place.
A/B Test Significance Calculator
Check whether the difference between two variants is statistically significant, with the p-value and a plain-language verdict.
The Always-On Brief
Weekly strategy, tool picks, and playbooks. 6,000+ marketers subscribed.