Marketing Calculators
Calculators for always-on marketing. Each one shows the formulas it runs and links the benchmarks behind the numbers, and you can use every one without signing up.
Marketing ROI Calculator (CAC and LTV)
Work out your customer acquisition cost, lifetime value, and LTV:CAC ratio, then see how they stack up against B2B benchmarks.
Content Compounding Calculator
Project the organic traffic a consistent publishing cadence builds over time, and compare it to a stop-start campaign approach.
Email Nurture ROI Calculator
Estimate the monthly and annual revenue an always-on email nurture program produces from your list size and engagement rates.
ROAS Calculator (Return on Ad Spend)
Turn ad spend and revenue into ROAS, ROI, and the break-even ROAS you need to stop losing money on ads.
Conversion Rate Calculator
Turn visitors and conversions into a conversion rate, and measure the lift when you compare it to a baseline.
Media Math Calculator (CPM, CPC, CPA)
Enter spend, impressions, clicks, and conversions to get CPM, CPC, CTR, CPA, and conversion rate in one place.
A/B Test Significance Calculator
Check whether the difference between two variants is statistically significant, with the p-value and a plain-language verdict.
A/B Test Sample Size Calculator
Work out how many visitors per variant you need before you start a test, from your baseline rate, the effect you want to detect, and your confidence and power.
Customer Lifetime Value (LTV) Calculator
Turn ARPU, margin, and churn into lifetime value, the LTV:CAC ratio, and a 12-month value curve so you can see how much a customer is really worth.
Marketing Budget Calculator
Set a marketing budget as a share of revenue, then split it into a sensible starting allocation across paid, content, tools, events, and headcount by company stage.
Funnel Conversion Calculator
Enter your top-of-funnel volume and stage conversion rates to see how many leads, MQLs, SQLs, and deals fall out the bottom, plus the pipeline revenue.
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